Safari Star was proud to participate in WORLDEF – Masterclass, hosted at Dubai CommerCity, where our CEO & Co-Founder, Richard Kupce , took the stage to share strategic insights on scaling Amazon businesses across borders.
As CEO & Co-Founder of Safari Star, Richard Kupce combines over a decade of international VAT compliance and cross-border structuring expertise with firsthand experience as an Amazon seller — delivering insights grounded in both strategy and real-world execution.
His session went beyond “how to sell on Amazon.” It addressed a far more critical question:
“Is your business structurally ready to scale internationally?”
Drawing from a decade of supporting global e-commerce companies, Richard covered:
- Why setting up a UAE company can be a strategic advantage for Amazon and marketplace sellers
- How Amazon FBA works in real operational terms
- Essential UAE compliance fundamentals: VAT, corporate tax awareness, licensing, renewals
- How to scale from UAE into Saudi Arabia using Amazon’s FBA network, including KSA VAT and local requirements
- Expansion pathways into the UK and Europe leveraging FBA and Pan-EU
- Critical compliance areas often overlooked during rapid growth, including VAT and EP
One of the key messages from the session was clear:
The businesses that truly scale globally do not win because of short-term tactics. They win because they build strong foundations early. Compliance must be treated as infrastructure — not as an administrative burden.
Entity and tax structures must be designed for growth — not fixed later under pressure. In e-commerce, VAT is not just a reporting obligation. It is a stress test of how well a company is built. When audits happen, structure determines whether a business reacts with panic or confidence.
Safari Star’s Mission
At Safari Star | Global Business Services , we specialize in helping Amazon sellers and international marketplace brands build compliant, scalable structures across jurisdictions — from the UAE and Saudi Arabia to the UK and Europe.
Under Richard’s leadership, Safari Star has grown into a global advisory group supporting foreign investors, e-commerce operators, and international brands navigating complex regulatory environments.
Our focus is simple:
Enable sustainable growth that is compliant, structured, and built for long-term expansion.
You can grow fast without structure. But you cannot grow far without it.
We thank WORLDEF Dubai, Amazon Sellers Society – MENA, and Krystel Abi Assi for the opportunity to contribute to such a forward-thinking community.
If you are planning to scale your Amazon business internationally, our team is ready to support you.