Leading Game Developer My.Games Pick Abu Dhabi for its MENA Base

Abu Dhabi’s booming gaming ecosystem has received another boost. My.Games have arrived in the region. Europe’s premier game developer and publisher have opened an office in Abu Dhabi. The company has chosen the UAE’s capital to be its gateway to MENA. My.Games is an Amsterdam-based corporation specializing in mobile, console, and PC games. The company has over a billion registered players around the world. Now it’s looking to expand its presence in the Middle East. AD Gaming revealed My.Games’ new course. The government-supported initiative helps gaming companies operate in the Emirates. It has already partnered with big names like Ubisoft and Unity. It helped the two major gaming businesses establish a presence in the area. Now AD Gaming will also take My.Games in hand. The Warface and Rush Royale developers are reportedly based at the Yas Creative Hub. Its Abu Dhabi staff are already tasked to manage its game publishing across the MENA region. The My.Games team is also set to hire local game developers to help them. They will also collaborate with partners to begin internship programs. This aims to help develop the talent pool in the UAE and other countries in the region. My.Games owner Alex Chachava described Abu Dhabi’s location as a strategic one. He added that the city’s flourishing gaming ecosystem makes it a key area for the gaming industry. It was also a vital gateway to the booming MENA market. Chachava said the company is so thrilled to finally establish a MENA hub and that it was in Abu Dhabi. He also shared that they look forward to working together with their partners and the local talent. He said it’s a way to push the industry forward. AD Gaming’s James Hartt also had positive things to say to My.Games’ arrival. He said the developer choosing Abu Dhabi as their base is a good sign. It proves the country’s gaming economy is thriving. Especially when you consider how fast the MENA region’s gaming market is growing. He said My.Games’ decision supports every aspect of the gaming industry’s growth. It’s why they’re proud to welcome the developer to Abu Dhabi. Hartt also promised the country’s continued support as they move forward. The past year has been a busy one for My.Games. It left Russia in December. It was a significant move considering the country was its original home market. But the game publisher is keen to move forward. It has already established new headquarters. The publisher is now headquartered in Amsterdam. The various departments that generated revenue in Russia have since evolved. They’re now a new and distinct entity.