Safari Star proudly participated in the Middle East Market Development and Industrial Supply Chain Cooperation Exchange Conference, held on June 23, 2026, at Chang’an Club in Beijing, China.
The conference was organized as a supporting business event alongside the 4th China International Supply Chain Expo (CISCE 2026), one of China’s major international platforms dedicated to strengthening global supply chain cooperation. Held in Beijing from June 22 to 26, 2026, CISCE 2026 focuses on connecting global businesses, industries, and institutions across key sectors such as digital technology, advanced manufacturing, green agriculture, healthy life, smart vehicles, clean energy, and supply chain services.
The conference brought together distinguished leaders, ambassadors, business organizations, investment authorities, and cross-border industry representatives to discuss the growing opportunities between China and the Middle East, with a strong focus on industrial cooperation, supply chain collaboration, investment promotion, and market expansion strategies.
A key highlight of the event was the participation of Amy Ai , Chairman and Co-Founder of Safari Star | Global Business Services , who was invited as one of the featured speakers. During her session, Amy shared practical insights on how Chinese companies can successfully expand into the UAE, Saudi Arabia, and wider GCC markets. Her discussion emphasized the importance of understanding local market requirements, choosing the right business setup structure, ensuring compliance, building trusted regional partnerships, and developing a long-term market entry strategy.
Her participation reflected Safari Star’s continued commitment to supporting companies in their international expansion journey, particularly across the GCC region. As an Amazon SPN Partner and global business services provider, Safari Star continues to bridge opportunities between China, the UAE, Saudi Arabia, and wider Middle Eastern markets.
The event was attended by several distinguished VIP guests and speakers, including Mr. Ji Lin, Director General of the Industry Cooperation Department at the China Chamber of International Commerce; H.E. Mr. Jasem Ibrahem Alnajem, Ambassador of the State of Kuwait in Beijing; H.E. Abdelkader El Ansari, Ambassador of the Kingdom of Morocco; Arafat Alharahsheh, Advisory Committee Chairman of the Arab Businessmen Forum – China; Yang Xiaoguang, Director & CEO of the China-Middle East Trade and Investment Promotion Center; Wang Pei, Director & General Manager of SUNRATE; Zhang Hanqing, Country Manager in China of Ras Al Khaimah Economic Zone, UAE; Xia Kun, Business Representative of the China Office of Dubai Multi Commodities Centre; and Aso Mohammed Lateef, Representative of the Kirkuk Chamber of Commerce in China and CEO of Jamal Al-Kawn Company.
Throughout the conference, the Safari Star China team actively connected with partners, business leaders, and industry representatives, creating meaningful conversations around market entry, cross-border trade, company formation, e-commerce expansion, supply chain development, and long-term investment opportunities. These engagements further strengthened Safari Star’s role as a strategic partner for companies looking to expand internationally and establish a strong presence in the Middle East.
Beyond the discussions, the event served as a valuable platform for strengthening China–Middle East business relations and exploring new pathways for cooperation across trade, investment, industrial development, logistics, e-commerce, and global supply chain growth.
Safari Star looks forward to continuing these conversations, deepening partnerships, and supporting more businesses as they expand into the Middle East and beyond.
For companies planning to enter or grow in the UAE, Saudi Arabia, and wider GCC markets, Safari Star provides end-to-end business support including company formation, market entry advisory, compliance guidance, Amazon and e-commerce expansion, tax and accounting support, corporate services, and cross-border business solutions.
As an Amazon SPN Partner and global business services provider, Safari Star is committed to helping entrepreneurs, investors, and international companies build a strong, compliant, and scalable presence in the region.
Connect with Safari Star to explore how we can support your business expansion journey across the Middle East.